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Our Mission

Mission Statement:

Maxx HD® Sunglasses is committed to becoming the most recognizable sunglasses in the industry. We are dedicated to providing world class customer service, exceptional pricing and cost savings, high quality products and setting the standard through innovation in everything we do!


At Maxx HD® we want to provide you with one stop shopping for all of your sunglasses needs; with over 12 years of industry experience and growing stronger as each year passes, we are committed to providing you with not only amazing, high quality sunglasses at a very affordable price, but also world-class customer service and an ever evolving product line that keeps up with the current trends. While our competition focuses on trying to copy what we have done in the past, we have kept our focus on the future, on our customers and on providing the best sunglasses options in the industry. In the past five years we have grown our business and our product lines to include:

  • Licensed Collegiate Sunglasses for over 35 schools in three style options
  • Created the Gold Vision line, for customers who are interested in more fashion forward products
  • Created the Rough Rider Series, providing customers with sunglasses frames made of high impact TR90 plastic polymer, multiple shatterproof lens options, and a 5 year warranty on frame and lens breakage
  • Five patented frame styles, giving our customers one of a kind styles that can only be found at Maxx HD®
  • We have launched a safety series line that has ANSI Z87+ certified lenses and frames
  • We are preparing to release a large retail footprint this summer in one of the largest retailers in the United States
  • Digital custom printing that allows us to place logos, events, etc. onto sunglasses, golf balls, golf markers, poker chips, baseballs, ornaments, baseballs, water bottles, microfiber bags and much, much more
  • Screen printing for enhanced fabric applications such as t-shirts, golf towels, sweatshirts, etc.
  • We have continued to grow our golf, fishing and hunting, motorcycle and tennis lines